Waugh McDonald offers strategic wealth management services to high-net-worth individuals and families. Their services include family advisory, family office setup, financial planning, and investment management. They provide a holistic approach to wealth management, focusing on legacy preservation and growth. Their target audience is affluent families seeking personalized financial guidance. The unique selling proposition is their multidisciplinary approach, combining international experience with evidence-based practices to deliver tailored solutions. They operate under Kenya's Capital Markets Authority, ensuring compliance and reliability[1][2][4].