Waukesha State Bank offers comprehensive personal and business banking services, including commercial and mortgage loans, payroll services, and wealth management. They emphasize a personalized, one-on-one approach to banking and community involvement. Their target audience includes individuals and businesses in the local community. The unique selling proposition is their commitment to personalized service and community engagement, along with the convenience of keeping loan servicing in-house, allowing customers to interact directly with bank staff throughout the loan process[1][3][4].