The World Business Council for Sustainable Development (WBCSD) is a CEO-led organization that brings together over 230 leading businesses to accelerate system transformations for a sustainable future. It focuses on issues like climate, nature, and inequality, aiming for a net-zero, nature-positive world by 2050. Services include sector projects, CEO guides, and sustainability tools. The target audience is global businesses and sustainability leaders. The unique selling proposition is its ability to unite influential companies in driving integrated sustainability actions across sectors and regions, leveraging collective business expertise to achieve impactful change.