WCB Nova Scotia provides workplace injury insurance to workers and employers in Nova Scotia, promoting injury prevention and supporting safe returns to work[1][3]. Their services include income replacement benefits, healthcare services, and vocational rehabilitation[3]. The target audience is employers and workers across the province. The unique selling proposition is their comprehensive support system that not only compensates for injuries but also fosters a culture of workplace safety, ensuring a timely and safe return to work[1][5]. This approach sets them apart as leaders in workplace safety and injury management.