WCB-Alberta administers the Workers' Compensation Act, providing insurance coverage to employers and benefits to workers injured on the job. Services include claim management, online account access via myWCB, and health and safety resources. The target audience is employers and workers in Alberta. The unique selling proposition is mandatory coverage for most industries, ensuring comprehensive support for workplace injuries and fatalities. WCB-Alberta is funded by employers, offering a cost-effective solution for workplace safety and compensation needs[3][4].