Wealthify is a UK-based digital investment service that offers low-cost, accessible investment options. It provides a range of products including Stocks and Shares ISAs and general investment accounts, allowing customers to start investing with as little as 1. Wealthify targets millennials and new investors, simplifying the investment process through a user-friendly digital platform. Its unique selling proposition is making investing easy, affordable, and transparent, backed by Aviva's financial strength. Wealthify aims to democratize investing, making it accessible to everyone without requiring financial expertise[2][3][4].