Wealthtime is an investment platform group that works exclusively with financial advisers to manage client investments. They offer two platforms: Wealthtime (formerly Novia) and Wealthtime Classic, providing a comprehensive investment wrap service with market-leading technology and customer service[1][3]. Their target audience is financial advisers and their clients. The unique selling proposition is their focus on integrating technology with personalized service, creating a seamless experience for advisers and clients alike, without competing directly with advisers for clients[3]. They manage 11 billion in investments for over 77,000 UK clients[1].