WECU (Whatcom Educational Credit Union) is a not-for-profit financial cooperative serving Whatcom County and Washington State. It offers personal and commercial banking services, including checking accounts, loans, and credit cards. WECU's target audience includes individuals and businesses in its service area. The unique selling proposition is its commitment to community and member-centric approach, providing competitive rates and low fees while supporting local initiatives. WECU is known for its strong community involvement and has been recognized as Washington's Healthiest Credit Union[1][3][5].