Wellby Financial is a member-owned credit union based in Houston, offering a range of financial services including banking, loans, mortgages, credit cards, and investment planning[1][3]. Their target audience is the greater Houston community, focusing on helping members achieve financial well-being[3]. The unique selling proposition is personalized banking experiences and a commitment to community development, emphasizing member-centric services and financial education[1][3]. Wellby aims to help members prosper by providing tailored financial solutions and fostering strong community relationships[1][3].