Wellmark Blue Cross and Blue Shield is a mutual insurance company serving Iowa and South Dakota, offering health, dental, and life insurance. It covers over 2 million members, providing extensive network coverage with nearly all local physicians and hospitals participating. Wellmark's unique selling proposition is its focus on community vitality and member well-being, driven by its mutual ownership structure, which prioritizes policyholders' needs over investor profits. The target audience includes individuals, families, and businesses in Iowa and South Dakota seeking reliable and comprehensive health insurance solutions.