WellSense Health Plan is a nonprofit health insurance company serving over 700,000 members in Massachusetts and New Hampshire. They offer Medicare, Medicaid, and Individual and Family plans. Their services focus on addressing physical, social, and emotional health needs through community programs and care management. The target audience includes individuals and families across various socioeconomic backgrounds. The unique selling proposition is their deep community ties and holistic approach to healthcare, emphasizing support beyond traditional medical services. This approach helps them stand out by providing comprehensive care that addresses broader health determinants.