Wellth is a digital health company that uses behavioral economics to promote adherence in chronic disease populations. It offers a smartphone app that incentivizes patients to adhere to their care plans through daily financial rewards. Wellth's target audience includes Medicaid and Medicare beneficiaries, those with multiple chronic conditions, and behavioral health needs. Its unique selling proposition is an outcomes-based model, where payment is contingent on achieving high adherence rates, often exceeding 89%. Wellth's approach focuses on empathy and personalized incentives to drive lasting behavior change[1][3][5].