WE.org is an international development charity and youth empowerment movement founded by Marc and Craig Kielburger. It offers programs like WE Schools, which provide service-learning opportunities for youth, and WE Villages, focusing on education, water, health, food, and economic opportunity in developing communities. The target audience includes youth and communities worldwide. The unique selling proposition is empowering young people to drive positive change through accessible, impactful programs, making social responsibility engaging and achievable. WE.org also hosts WE Day, large-scale motivational events celebrating youth activism[1][3][5].