WeRPN, the Registered Practical Nurses Association of Ontario, supports and advocates for Registered Practical Nurses (RPNs) in Ontario. They offer services such as continuing education grants through the Nursing Education Initiative, career advancement resources, and job listings. Their target audience is RPNs and healthcare organizations. The unique selling proposition is their focus on enhancing the professional practice and career opportunities for RPNs, addressing the nursing shortage in Ontario through collaborative initiatives with the government and healthcare sector[1][3].