WERTGARANTIE Group is a lifestyle insurer specializing in technical device insurance, covering items like smartphones, bicycles, e-bikes, e-scooters, garden equipment, hearing aids, and home systems. They focus on sustainability with a mission to "Repair instead of throwing away." Their target audience includes consumers seeking protection for everyday devices. The unique selling proposition (USP) is their emphasis on sustainability and repair services, distinguishing them from traditional insurers by promoting environmental responsibility and cost-effective solutions for device maintenance and repair[1][3].