Wesgro is the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape. It facilitates foreign investment, supports local exporters, and promotes the region as a competitive business and travel destination[2][3][4]. Services include investment facilitation, export development, and tourism promotion[4]. The target audience includes foreign investors, local businesses, and tourists. Wesgro's unique selling proposition is its comprehensive approach to promoting economic growth by leveraging the region's diverse attractions and business opportunities, making it a one-stop-shop for investors and businesses looking to engage with the Western Cape[3][4].