Wespay, also known as the Western Payments Alliance, is a membership-based payments association focused on regulatory compliance, risk management, and operational sound practices in the payments industry[4][5]. They offer education, information, advisory, and advocacy services to guide members through industry changes[5]. Their target audience includes financial institutions and related entities. The unique selling proposition is their comprehensive support for navigating complex payments environments while ensuring compliance and operational efficiency. Additionally, WesPay Advisors provides customized consulting and risk management solutions for clients[1].