West London Business (WLB) is a non-profit business leadership forum founded in 1994. It represents businesses across seven West London boroughs, focusing on economic development, innovation, and sustainability. WLB offers services like networking, policy influence, and support for growth sectors. Its target audience includes small to multinational businesses. The unique selling proposition is its role as a collaborative platform for businesses to enhance West London's economic competitiveness while promoting social and environmental sustainability. WLB partners with major institutions to drive innovation and talent development in the region[1][3].