The West Midlands Growth Company (WMGC) is an investment promotion and destination management organization for the West Midlands region. It aims to attract investment, businesses, and visitors to enhance the regional economy and quality of life. Services include inward investment facilitation, tourism marketing, and event promotion. The target audience includes investors, businesses, and tourists. WMGC's unique selling proposition is its ability to leverage partnerships across public, private, and academic sectors to deliver sustainable and inclusive growth, positioning the West Midlands as a globally competitive destination[1][2][3].