WestCap is a strategic operating and investing firm focused on tech-enabled, asset-light marketplaces. They invest in founder-led, product-centric businesses leveraging technology disruptively, particularly in fintech, experience tech, and health tech[1][3]. Their services include strategic guidance and capital to drive growth[3]. The target audience is visionary leaders and market-leading companies seeking scalable markets and positive unit economics[3]. WestCap's unique selling proposition is its operational approach, where they actively build businesses rather than just investing passively, offering hands-on support to their portfolio companies[3].