WESTconsin Credit Union is a not-for-profit financial cooperative founded in 1939, serving western Wisconsin and eastern Minnesota. It offers a range of financial services, including banking, loans, and investment options. The credit union operates 15 regional locations and provides online banking services. Its target audience includes residents and workers in 28 counties across these regions. Unique Selling Proposition (USP): WESTconsin emphasizes community involvement and member ownership, focusing on financial wellness and community support, making it a strong local financial partner. It supports local initiatives and provides educational resources, inspiring better financial outcomes for its members.