Westerly Community Credit Union is a not-for-profit financial institution offering a range of services including checking accounts, loans, mortgages, and business solutions. They serve over 23,000 members across Rhode Island with a focus on community support and financial education. Their target audience includes individuals and businesses seeking personalized banking experiences. The unique selling proposition is their member-centric approach, reinvesting profits to provide competitive rates and lower fees, while actively engaging in local community development through donations and educational programs[1][3].