Western Alliance Bank, part of Western Alliance Bancorporation, offers a wide range of financial services including commercial and industrial loans, residential loans, and treasury management. It serves businesses and individuals across the U.S., particularly in Arizona, California, and Nevada. The bank's unique selling proposition is its tailored commercial banking solutions and consumer products delivered with exceptional customer service. Its brands include Alliance Bank of Arizona, Bank of Nevada, and Bridge Bank, among others. The target audience includes local businesses and individuals seeking personalized banking services. The bank is recognized for its top performance and customer-centric approach[1][2][3].