The Western Fair Association, now known as the Western Fair District, is a non-profit Agricultural Society based in London, Ontario. It hosts the annual Western Fair and offers year-round facilities for agriculture, entertainment, sports, and recreation. The organization supports the agricultural community through programming and facilities, while providing unique experiences for customers. Its target audience includes local residents and agricultural professionals. The unique selling proposition is its commitment to community engagement and innovative educational experiences, making it a leader in Canadian agricultural societies[2][4]. Services include event planning, educational programs, and community events.