Western Health Advantage is a nonprofit HMO based in Sacramento, California, offering health insurance plans to individuals, groups, and Medicare beneficiaries across Northern California. Their services include comprehensive health benefits and access to a wide network of doctors and hospitals. The target audience spans employer groups, individuals, and families. The unique selling proposition is their flexible approach, allowing members to choose from multiple medical groups without limiting specialist referrals, and their commitment to community support through charitable outreach and volunteer efforts[1][3][4].