Westerra Credit Union is a member-owned financial cooperative founded in 1934 by schoolteachers. It offers a range of services including loans, credit cards, and savings accounts, with a focus on financial education and community support. The target audience includes residents and employees in several Colorado counties. Westerra's unique selling proposition is its commitment to keeping funds local, providing competitive rates, and offering low fees, all while emphasizing financial literacy and community involvement. This approach fosters a strong sense of community ownership and trust among its members.