Westland Insurance Group Ltd. is Canada's largest independent Canadian-owned insurance brokerage. They offer a wide range of services including personal, business, employee benefits, farm, and specialty insurance. Their target audience includes individuals and businesses across Canada. Westland's unique selling proposition is their extensive network of insurers, which provides clients with great rates and options, combined with personalized service from local advisors who understand community needs. They emphasize client service, with a strong reputation reflected in their high Google rating[1][2][5].