Westoba Credit Union is a Manitoba-based financial institution offering a range of services including banking, loans, mortgages, and financial planning. They serve over 37,000 members across the province with 13 branches and virtual banking through MAXA Financial. Their target audience includes individuals and small businesses. Westoba's unique selling proposition is its community-focused approach, providing personalized service and investing in local communities, making it a preferred choice for those seeking a more personalized banking experience compared to larger banks[1][2][3].