Westpac Banking Corporation is a multinational financial services provider headquartered in Sydney, Australia. It offers a wide range of services including consumer, business, and institutional banking, wealth management, insurance, and financial market solutions. Westpac serves individuals, small to medium businesses, corporates, and government clients across Asia-Pacific, Europe, and the Americas. The company's unique selling proposition lies in its extensive network and diverse brand portfolio, including Westpac, St George, BankSA, and Bank of Melbourne, providing comprehensive financial solutions tailored to various customer needs. Westpac is known for its long history and strong presence in the region.