Westpac Group is an Australian multinational banking and financial services company offering consumer, business, and institutional banking services. They provide lending, deposit-taking, payment services, foreign exchange, superannuation, and wealth management through brands like Westpac, St.George, and BankSA. Their target audience includes individuals, small businesses, and large corporations. Westpac's unique selling proposition is its long-standing history and comprehensive financial solutions, positioning it as a trusted partner for creating "better futures together" for its customers. This approach emphasizes reliability and broad service offerings across Australia and New Zealand.