Westpac New Zealand provides a wide range of financial services, including retail, business, and institutional banking. They offer home and business lending, wealth management, and digital banking solutions. Their target audience includes individuals, small to medium businesses, and large corporations. Westpac's unique selling proposition is its long-standing commitment to New Zealand communities since 1861, combined with innovative banking technologies and a strong focus on customer service and sustainability. This blend of tradition and innovation helps Westpac support customers in achieving financial security and contributing to community growth.