WestSide Baby is a nonprofit organization that collects and distributes essential items like diapers, clothing, and equipment to children in need across Western King County. Their target audience includes families experiencing unmet basic needs, particularly in communities of color. Services include partnering with over 100 local agencies to ensure direct distribution of necessary items. The unique selling proposition is their community-driven model, focusing on equity and addressing structural disparities by providing basic necessities to support healthy child development. This approach strengthens family resilience and promotes community health.