Wharton Asset Management Company Limited is a London-based single-family office established in 1992. It focuses on backing innovative founders, particularly in sectors like healthcare, biometrics, security, biotechnology, and software[3][5]. The company operates as a venture capital firm, investing in early-stage ventures, often in rounds with multiple participants[5]. Their unique selling proposition is supporting promising startups with strategic investment and guidance. The target audience includes early-stage companies with high growth potential, especially those in the UK and US[5].