White Rose Finance is a UK-based financial services firm specializing in finance and mortgage brokering. They offer services in property finance, business funding, and home buyers solutions, along with insurance options. Their target audience includes individuals and businesses across the UK. The company's unique selling proposition lies in its expertise in handling complex financial deals, as evidenced by winning the 'Most Complex Deal' award in 2024. They are regulated by the Financial Conduct Authority (FCA), ensuring reliable and compliant financial services[1][2][3].