Whitehorn Merchant Capital Inc. is a Western Canadian financial advisory firm based in Calgary, AB. They provide services such as capital raising, acquisitions, and sale of business transactions to support business owners and management teams[1][3]. Their target audience includes entrepreneurs and business owners seeking financial guidance. The company's unique selling proposition lies in its specialized focus on Western Canada, offering tailored financial solutions to local businesses. Additionally, they host a podcast, "Peak Advice," to educate entrepreneurs on business strategies[2].