Wickes is a UK-based home improvement retailer offering supplies and services to DIY enthusiasts, local trade, and design & installation customers. Their services include a curated product range, advice, and guidance for projects. Wickes operates a digitally-led model with a focus on efficiency and value pricing. Their unique selling proposition is being the partner of choice for home improvers, offering a 10% cheaper guarantee for trade customers through their TradePro service. Wickes aims to help the nation feel "house proud" by providing accessible and affordable home improvement solutions.