Wildfire Credit Union is a financial institution serving Michigan, offering personal and business services. Their services include loans, savings accounts, and business banking solutions[1][5]. The target audience is anyone who works, lives, worships, or attends school in Michigan[1]. The unique selling proposition (USP) is their commitment to exceptional member service, aiming to be the most trusted financial partner for their members[1]. They emphasize community involvement and volunteerism, setting them apart from other financial institutions[1].