Will Bank is a Brazilian fintech offering digital financial services, including digital accounts, credit cards without annual fees, and personal loans. It aims to bancarize the unbanked population, particularly those with low incomes. The company's unique selling proposition is its focus on financial inclusion, providing accessible credit options and tools for customers to manage their financial health. Its target audience includes individuals often overlooked by traditional banks, with a strong presence in the Northeast region of Brazil. Services are managed through a user-friendly app, emphasizing transparency and security.