WillowTree is a digital product consultancy specializing in mobile app development, strategy, and design. They offer services like native app development, mobile commerce, and backend integration for leading brands such as FOX Sports and PepsiCo[1][3]. Their target audience includes major brands seeking customized digital solutions. WillowTree's unique selling proposition is its holistic approach to design and operations, focusing on in-house development without outsourcing, and creating products that impact millions[1][3]. This approach, combined with their commitment to staying in smaller, cost-effective locations like Charlottesville, sets them apart in the tech industry[3].