Wilson Insurance Ltd is headquartered in Fredericton, New Brunswick, offering a comprehensive range of insurance products and risk management solutions for both residential and business clients[3]. Their services include Personal and Business Insurance, Risk Management Consulting, and Employee Benefits Programs[1]. The target audience includes individuals and businesses seeking tailored insurance solutions. The unique selling proposition is their ability to provide customized insurance products and risk management strategies, emphasizing a strong team-oriented approach to client service[3].