Wines of South Africa (WOSA) is a non-profit organization that promotes and markets South African wines globally. It represents over 500 wine exporters and producers, focusing on key markets like the UK, Germany, and the US. WOSA offers services such as market research, trade exhibitions (e.g., CapeWine), and wine tourism promotion. Its target audience includes wine consumers and industry professionals. The unique selling proposition is its ability to showcase the diversity and quality of South African wines while highlighting the country's rich cultural heritage and environmental sustainability practices[1][2][3].