The Wisconsin Builders Association (WBA) is a professional trade association that advances the housing industry through advocacy, education, and promotion. It supports over 4,000 industry members by advocating for affordable housing policies, providing educational resources, and offering exclusive benefits like legal support and discounts on materials[2]. The WBA's charitable arm, the Wisconsin Builders Foundation, offers training and scholarships[1]. The target audience includes builders, contractors, and homeowners. The unique selling proposition is its comprehensive advocacy and educational support, promoting affordable and innovative housing solutions while protecting the interests of industry professionals[2][3].