The Wisconsin Department of Transportation (WisDOT) is a state agency responsible for planning, building, and maintaining Wisconsin's transportation infrastructure, including highways, rail, air, and water transport. Services include highway construction, public transit support, and driver licensing through the Division of Motor Vehicles. The target audience is the general public and businesses in Wisconsin. WisDOT's unique selling proposition is its comprehensive approach to multimodal transportation, ensuring safe and efficient movement of people and goods while enhancing community quality and environmental sustainability. WisDOT's vision is encapsulated in its long-term plan, Connect 2050[1][3][5].