The Wisconsin Institute of CPAs (WICPA) is a professional organization for CPAs, accounting students, and business professionals. It offers services like CPA directories, continuing professional education (CPE), and scholarships. WICPA's target audience includes CPAs, accounting students, and businesses seeking accounting services. Its unique selling proposition is providing comprehensive support and resources to enhance the CPA profession in Wisconsin, fostering professional development and networking opportunities. WICPA promotes the CPA designation and supports members throughout their careers, making it a premier resource for accounting professionals in the state.