The Wisconsin Restaurant Association (WRA) is a not-for-profit trade association supporting the foodservice industry since 1933. It offers services like advocacy, education, and communication to its members, which include various types of restaurants and foodservice providers across Wisconsin[1][2]. The WRA provides tools such as ServSafe certification for food safety compliance[4]. Its target audience is foodservice businesses in Wisconsin. The unique selling proposition is its comprehensive support system, offering resources and networking opportunities tailored specifically to the needs of Wisconsin's foodservice industry, helping businesses succeed through a strong membership base[1][2].