Wise is a global technology company that specializes in cross-border money transfers and international financial services. It offers Wise Account and Wise Business, allowing individuals and businesses to hold and transfer money in over 40 currencies. Wise's services include fast, low-fee transfers, global account details for receiving payments, and interest-earning features. The target audience includes individuals, businesses, banks, and fintechs. The unique selling proposition is providing mid-market exchange rates with transparent fees, making international transactions cheaper and more efficient compared to traditional banks[1][2][3].