Wisr is an Australian non-bank lender offering consumer lending services, including unsecured personal loans and secured vehicle loans[1][3]. They provide a financial wellness platform, credit score checks, and the Wisr App, which helps users pay down debt by rounding up spare change[2][4]. Their target audience is Australian consumers seeking financial wellness solutions. Wisr's unique selling proposition is its innovative fintech approach, focusing on improving financial fitness through technology and personalized financial products[4][5].