WiZink is a digital bank specializing in consumer financing in Spain and Portugal, serving over 2 million customers. It offers retail banking services including credit cards, savings accounts, personal loans, insurance, and investment products[1][4]. WiZink's unique selling proposition is providing simple, transparent, and digital financial solutions through platforms like Lendrock for vehicle financing and Aplazame for flexible payments[4]. Its target audience is individuals seeking easy and personalized financial services. WiZink operates with its own banking license, supervised by the Bank of Spain and Portugal, ensuring regulatory compliance[4].