WoodmenLife is a not-for-profit fraternal benefit society offering life insurance, annuities, and other financial services. Founded in 1890, it serves families and communities across the U.S. Their services include life insurance, retirement annuities, and community-focused programs. The target audience is families seeking financial security and community involvement. The unique selling proposition is their commitment to fraternalism, combining financial protection with community service and philanthropy, making them stand out as a socially responsible insurer. This approach emphasizes relationships over sales, fostering a sense of belonging among members.