World Athletics is the international governing body for track and field, cross-country running, road running, and race walking. It sets rules, manages world records, and organizes competitions like the World Athletics Championships. Services include educational programs, global rankings, and anti-doping initiatives. The target audience is athletes and national federations worldwide. The unique selling proposition is its role as a global authority ensuring fair and safe competitions, promoting the sport globally, and providing resources for athlete development. World Athletics is recognized by the International Olympic Committee and represents over 200 countries.